AI Perceptions · Free check
When buyers ask AI about your category, does it name you?
We asked ChatGPT, Claude, Gemini, Perplexity and Grok unbranded questions about 13 sectors, then read which brands the answers named and which sources they cited.
ChatGPT · Claude · Gemini · Perplexity · GrokMeasured September 28, 2026
Check your own brand
Enter your brand and the category you compete in. We ask ChatGPT the questions a buyer in your category would type, without naming you, and check whether the answer names you. That is the test: does the assistant name your brand unprompted? No email needed for this first step.
What AI answers say about each sector.
Each sector report starts from the answers ChatGPT, Claude, Gemini, Perplexity and Grok gave to category questions that never named a brand, and shows which brands those answers put forward.
Boeing
Airbus
Lockheed Martin
RTX
Northrop Grumman
General Dynamics
Aerospace & DefenseIn AI answers about aerospace, Boeing is the reference point and defense trust rests on scale.
Across five benchmark questions on safety, trust, scrutiny, sustainability and employers, the assistants keep coming back to Boeing and Airbus for commercial questions and to a familiar group of U.S. primes for defense. The answers often decline to name a single winner, and press coverage of these companies follows different storylines than the answers do.
6 brands · 25 answers · Measured September 28, 2026Read the story
Delta Air Lines
Alaska Airlines
Southwest Airlines
United Airlines
JetBlue
American Airlines
AirlinesIn AI answers about airlines, Delta carries reliability and service, while American is largely missing
Across five category questions that never named a brand, the assistants repeatedly reached for Delta, Alaska, Southwest, United and JetBlue, each tied to a different theme. The carrier with the heaviest news coverage in the PeakMetrics index was named in only a few answers.
6 brands · 25 answers · Measured September 28, 2026Read the story
Toyota
Honda
Ford
BMW
General Motors
Stellantis
Hyundai
AutomotiveIn AI answers about carmakers, Toyota carries reliability while Detroit's names carry recalls and labor.
Five assistants answered five category questions that never named a brand, and each question surfaced a different set of names. The press headlines PeakMetrics indexed for the same brands are mostly about production, deals and products, not the reliability, recall and worker themes the answers used.
7 brands · 25 answers · Measured September 28, 2026Read the story
Unilever
PepsiCo
Nestle
Coca-Cola
Danone
Procter & Gamble
General Mills
Kraft Heinz
Consumer Packaged GoodsAI answers about consumer goods cast Unilever, PepsiCo and Nestlé as both sustainability leaders and offenders
Ask an AI assistant who is most sustainable or most ethical in packaged goods, and the same big names come back. Ask who has the worst environmental record, and many of them come back again. The answers say little about who is healthiest, and the press is covering something else.
8 brands · 25 answers · Measured September 28, 2026Read the story
Shell
BP
ExxonMobil
Chevron
NextEra Energy
Duke Energy
Energy & UtilitiesIn AI answers on energy, oil majors draw the scrutiny and NextEra draws the clean-transition credit
Across five benchmark questions that never named a company, the same few oil majors surfaced mainly when the question was about environmental records or ESG, while NextEra Energy carried the clean-transition question. Trade and watchdog sources sat behind those answers, and the PeakMetrics news index shows a mostly financial press story that the answers barely reflect.
6 brands · 25 answers · Measured September 28, 2026Read the story
Bank of America
JPMorgan Chase
Wells Fargo
Citigroup
Mastercard
Goldman Sachs
Visa
Morgan Stanley
Financial ServicesBank of America and JPMorgan Chase appear in the trust and penalty stories alike
Asked about trust, reputation, penalties and banks to avoid, without any brand named, the assistants kept returning to the same large US banks. The press coverage around those banks is mostly about stock positions and analyst calls.
8 brands · 25 answers · Measured September 28, 2026Read the story
Pfizer
Johnson & Johnson
Merck
AbbVie
Eli Lilly
UnitedHealth Group
CVS Health
Moderna
Healthcare & PharmaIn AI answers about pharma, trust is contested and Pfizer, J&J and Merck recur
Across five benchmark questions, the assistants mostly declined to name one trusted, cheapest or most-sued drug maker, then listed the same big companies inside the caveats. The press covers a different set of names for different reasons, so the two narratives only partly overlap.
8 brands · 25 answers · Measured September 28, 2026Read the story
Marriott
Hilton
Hyatt
IHG
Booking.com
Expedia
Airbnb
Hotels & TravelIn AI answers about hotels, Marriott, Hilton and Hyatt carry the story; booking sites get caveats
Asked about hotel experience, loyalty and sustainability without a brand named, the assistants returned the same big chains, credited mostly for service. Asked about trust and what to avoid, they mostly pointed travellers to booking direct, and the named brands thinned out.
7 brands · 25 answers · Measured September 28, 2026Read the story
State Farm
Allstate
Progressive
GEICO
Liberty Mutual
Nationwide
InsuranceAI answers credit Erie and Amica on service, and bring national brands in on claims
In this snapshot, the assistants treated customer service and trust as questions about Erie, Amica, NJM and USAA, none of them among the six national brands tracked here. The big national carriers show up mainly when the question turns to claims, avoidance or financial ratings.
6 brands · 25 answers · Measured September 28, 2026Read the story
UPS
FedEx
DHL
USPS
Maersk
Logistics & DeliveryIn AI shipping answers, four parcel carriers own reliability and Maersk carries sustainability
Asked about shipping without a brand named, the assistants kept returning to UPS, FedEx, DHL and USPS, and mostly framed the choice as a matter of matching carrier to shipment. The press is busy with elections, golf and air freight, and little of that appears in the answers.
5 brands · 25 answers · Measured September 28, 2026Read the story
Walmart
Costco
Target
Chipotle
Nike
McDonald's
Starbucks
Retail & HospitalityAI answers about retail ethics keep returning to Walmart, Costco and Target
Asked about worker treatment, labour records and sustainable sourcing, the assistants named a small set of big-box retailers, and Walmart appeared on both sides of the labour question. On the two consumer-ethics and restaurant food-safety questions, few tracked brands were named at all.
7 brands · 25 answers · Measured September 28, 2026Read the story
Google
Microsoft
Apple
Meta
Amazon
OpenAI
Salesforce
IBM
Oracle
Tesla
TechnologyIn AI answers about tech, Google and Microsoft are the default names, whatever the question
Asked five reputational questions that never named a company, the assistants kept returning to the same few incumbents and gave each a different role. Press attention and AI attention diverge sharply for several other brands.
10 brands · 25 answers · Measured September 28, 2026Read the story
Disney
Verizon
AT&T
Comcast
Netflix
Warner Bros. Discovery
Telecom & MediaIn AI answers on telecom and media, surveys set the terms and few companies are named
Asked about customer service, trust, value and reputation without a brand in the question, the assistants mostly cited polls and rankings. Disney and Netflix carried the streaming value story, and Verizon and AT&T appeared mainly in customer-service answers.
6 brands · 25 answers · Measured September 28, 2026Read the story
Cross-sector visibility leaderboard.
Every measured brand, ordered by visibility: the share of sampled answers that named it. This says nothing about how a brand was described. Each sector rests on 25 answers, so one answer moves a brand by 4 points. Treat close positions as ties.
The 12 most-named brands across every sector
Visibility is the share of that sector's sampled answers that named the brand. Figures beside each bar are appearances out of answers.
- GoogleTechnology96%24 / 25
- MicrosoftTechnology84%21 / 25
- Delta Air LinesAirlines80%20 / 25
- ToyotaAutomotive80%20 / 25
- UPSLogistics & Delivery80%20 / 25
- FedExLogistics & Delivery80%20 / 25
- BoeingAerospace & Defense76%19 / 25
- DHLLogistics & Delivery76%19 / 25
- AirbusAerospace & Defense64%16 / 25
- Bank of AmericaFinancial Services64%16 / 25
- MarriottHotels & Travel64%16 / 25
- HiltonHotels & Travel64%16 / 25
| Rank | Brand | Sector | Visibility | Named in |
|---|---|---|---|---|
| 1 | Google | Technology | 96% | 24 / 25 |
| 2 | Microsoft | Technology | 84% | 21 / 25 |
| 3 | Delta Air Lines | Airlines | 80% | 20 / 25 |
| 4 | Toyota | Automotive | 80% | 20 / 25 |
| 5 | UPS | Logistics & Delivery | 80% | 20 / 25 |
| 6 | FedEx | Logistics & Delivery | 80% | 20 / 25 |
| 7 | Boeing | Aerospace & Defense | 76% | 19 / 25 |
| 8 | DHL | Logistics & Delivery | 76% | 19 / 25 |
| 9 | Airbus | Aerospace & Defense | 64% | 16 / 25 |
| 10 | Bank of America | Financial Services | 64% | 16 / 25 |
Show all 90 brandsShow fewer brands
What this measures
The questions never name a brand, so an appearance means the model volunteered it. Every figure was computed ahead of time and is dated; loading a page does not run a model.
Measured September 28, 2026. This is a snapshot, not a ranking or a trend. Live model answers vary between runs: in one test, the same brand went from 40% to 30% to 70% visibility across three runs of the same benchmark questions.
This free check asks the same 5 assistants the paid AI Perceptions product benchmarks (ChatGPT, Claude, Gemini, Perplexity and Grok), on the same models, with web search on. Each question was asked once per assistant. It is refreshed periodically, not daily.
It records whether a brand surfaced in an answer and which domains the answer cited. It does not score how favorably a brand was described. The paid platform tracks Favorability daily across all five providers.
See what AI says about your brand, every day.
AI Perceptions tracks ChatGPT, Claude, Gemini, Perplexity and Grok daily, with the cited sources behind each answer.