AI Perceptions · Free check
When buyers ask AI about your category, does it name you?
We asked ChatGPT, Claude, Gemini, Perplexity and Grok unbranded questions about 20 sectors, then read which brands the answers named and which sources they cited.
ChatGPT · Claude · Gemini · Perplexity · GrokMeasured September 29, 2026
Check your own brand
Enter your brand, the category you compete in, and your work email to run the free check. We ask AI assistants five questions a buyer in your category would type, without naming you, and report how often the answers name your brand and which domains they cite.
What AI answers say about each sector.
Each sector report starts from the answers ChatGPT, Claude, Gemini, Perplexity and Grok gave to category questions that never named a brand, and shows which brands those answers put forward.
Boeing
Lockheed Martin
Northrop Grumman
RTX
Airbus
General Dynamics
SpaceX
BAE Systems
GE Aerospace
Embraer
L3Harris
Textron
Blue Origin
Honeywell
Huntington Ingalls Industries
Aerospace & DefenseAI answers about aerospace and defense keep returning to Boeing, whatever the question asked.
Across questions on trust, safety, employers and risk, the assistants reach for the same few large primes, with Boeing first and Lockheed Martin close behind. The press is covering a different set of companies, and SpaceX, Honeywell and Airbus draw far more coverage than their share of answers would suggest.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
OpenAI
Google DeepMind
Anthropic
Microsoft AI
Meta AI
xAI
Nvidia
Mistral AI
DeepSeek
Perplexity
Hugging Face
Midjourney
Cohere
Scale AI
Stability AI
AI CompaniesWhen AI assistants rank AI companies, OpenAI, Google DeepMind and Anthropic carry the story
In this snapshot, the same trio anchors answers on trust, reliability, value and safety, and safety is the one theme the answers credit most often. The press is covering a different set of companies, and a different set of stories, than the assistants are describing.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Delta Air Lines
United Airlines
Southwest Airlines
American Airlines
Alaska Airlines
JetBlue
Frontier Airlines
Spirit Airlines
Allegiant Air
Emirates
British Airways
Hawaiian Airlines
Air Canada
Breeze Airways
Sun Country Airlines
AirlinesIn AI answers about airlines, Delta is the default name and reliability is the test
Across five assistants and questions that never named a brand, Delta was the carrier most often named, with United and Southwest behind it. The press story runs differently: American draws the most news coverage, and several carriers in the news rarely appear in the answers.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Toyota
Ford
Tesla
Hyundai
General Motors
Honda
BMW
Mercedes-Benz
Kia
Volkswagen
Nissan
Subaru
Stellantis
Volvo
Rivian
Mazda
AutomotiveIn AI answers about cars, Toyota owns reliability while Ford carries recalls and workplace questions
Across these answers to unbranded car questions, Toyota is the default reliable choice and Ford is the default name when the topic is recalls, employers or ethics. Tesla leads on EV and technology, while press volume and AI naming do not line up.
16 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Sephora
Ulta Beauty
L'Oréal
Estée Lauder
CeraVe
e.l.f. Beauty
Neutrogena
Dove
Clinique
Maybelline
Fenty Beauty
The Ordinary
Olay
Glossier
Rare Beauty
Beauty & Personal CareIn AI beauty answers, retailers and L'Oréal carry scale while CeraVe carries skincare results
Across questions that never named a brand, the assistants sorted beauty into lanes: Sephora and Ulta for shopping, L'Oréal and Estée Lauder for scale, CeraVe and Neutrogena for efficacy. Press coverage is busier with litigation, launches and stock commentary than the answers are, and the two stories only partly overlap.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Procter & Gamble
Unilever
Nestle
PepsiCo
Coca-Cola
Colgate-Palmolive
Mondelez
General Mills
Clorox
Kimberly-Clark
Mars
Kraft Heinz
Danone
Hershey
Tyson Foods
Consumer Packaged GoodsAI answers on packaged goods give P&G scale and Nestle the ethics spotlight
Across these assistant answers, Procter & Gamble is the default name when questions turn to size, employers and innovation, while Nestle, Unilever and the beverage giants carry the sustainability and sourcing questions. The press is busy with recalls, regulators and investor notes, and those stories map only loosely onto who the assistants name.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Microsoft Security
CrowdStrike
Palo Alto Networks
Fortinet
Cisco
SentinelOne
Check Point
Zscaler
Okta
Cloudflare
Proofpoint
Rapid7
Mandiant
Wiz
Tenable
CybersecurityIn AI answers on cybersecurity vendors, Microsoft, CrowdStrike and Palo Alto Networks carry the shortlist
Across questions that never named a company, the assistants kept returning to the same three vendors, usually as members of a shortlist and often backed by analyst reports. The brands with the heaviest news coverage are not always the ones the answers reach for.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
ExxonMobil
Shell
Chevron
NextEra Energy
Duke Energy
BP
PG&E
TotalEnergies
Southern Company
ConocoPhillips
Dominion Energy
Constellation Energy
Enbridge
Exelon
Occidental Petroleum
Energy & UtilitiesEnergy answers split the sector: oil majors get scale and money, PG&E gets safety and risk
Across these AI answers, the question being asked decides which company surfaces, and the sector sorts into three roles: financial heavyweight, transition story and risk question. Press volume does not track that sorting closely.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
JPMorgan Chase
Bank of America
Wells Fargo
Capital One
Citigroup
American Express
U.S. Bank
Goldman Sachs
Visa
Mastercard
PNC
Morgan Stanley
Charles Schwab
Fidelity Investments
BlackRock
Financial ServicesIn AI answers about banking, JPMorgan Chase is the default name and Wells Fargo leads the risk questions
Asked about banks without any brand named, the assistants keep returning to the same few household names, and a different name comes up when the question turns to risk. The press is busy with a different set of financial brands.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
PayPal
Block
Stripe
Chime
Zelle
Revolut
SoFi
Wise
Adyen
Coinbase
Klarna
Affirm
Robinhood
Plaid
Fiserv
Fintech & PaymentsIn AI answers about fintech, PayPal and Block are the default names, good or bad
Across questions on reliability, trust, fraud and the companies to avoid, the same two names keep coming back, with Stripe, Chime and Zelle behind them. The answers often name brands without saying much about them, and the press is busy with stories the answers barely touch.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Sony PlayStation
Xbox
Nintendo
Valve
Electronic Arts
Epic Games
Ubisoft
Activision Blizzard
Take-Two Interactive
Riot Games
Roblox
Tencent Games
Capcom
Square Enix
Bandai Namco
GamingAI gaming answers anchor on console makers and hand EA and Activision Blizzard the warnings
Across questions that never named a company, the assistants built their gaming answers around Sony PlayStation, Xbox and Nintendo, with Valve as the name for trust and support. Electronic Arts and Activision Blizzard turned up most where the question was about risk, monetization or workplace.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Johnson & Johnson
UnitedHealth Group
CVS Health
Pfizer
Merck
Eli Lilly
Cigna
AstraZeneca
Novo Nordisk
AbbVie
Bristol Myers Squibb
Amgen
Elevance Health
Gilead Sciences
Moderna
Healthcare & PharmaAI answers won't crown a healthcare winner, yet J&J, CVS and UnitedHealth keep surfacing
Across these assistant answers, the honest reply to "who is best?" was often "it depends", but a few names were still attached to whole question types. For comms teams, the pattern shows that press volume and answer presence are separate things.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Marriott
Hilton
Hyatt
IHG
Booking.com
Expedia
Wyndham
Accor
Airbnb
Four Seasons
Tripadvisor
Vrbo
Priceline
Best Western
Choice Hotels
Hotels & TravelIn hotel answers, Marriott, Hilton and Hyatt carry the category; Booking.com and Expedia own booking.
Across five AI assistants, questions about hotels and travel that never named a brand kept returning to the same large chains, with booking platforms taking over when the topic turned to bookings and support. The press is covering a different set of stories about a different set of names.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
State Farm
Allstate
Progressive
USAA
Travelers
Nationwide
Liberty Mutual
GEICO
Chubb
Erie Insurance
Farmers Insurance
MetLife
Prudential Financial
Aflac
American Family Insurance
InsuranceIn AI answers about insurance, State Farm and Allstate carry both the praise and the warnings
Across the assistants' answers, a few large auto and home insurers appear in nearly every kind of question, including "who to trust" and "who to avoid." The press is covering a different set of companies, and often a different story.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
FedEx
UPS
USPS
DHL
Amazon Logistics
Maersk
XPO
C.H. Robinson
OnTrac
J.B. Hunt
Kuehne+Nagel
Old Dominion Freight Line
DSV
Ryder
Flexport
Logistics & DeliveryAI answers about shipping are a parcel-carrier story, carried by FedEx, UPS and USPS
Across questions that never named a brand, the assistants kept returning to the same few carriers and judged them on reliability, price and tracking. The press coverage around those carriers is about golf tournaments, election mail and stock moves.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
McDonald's
Chick-fil-A
Chipotle
Taco Bell
Wendy's
Burger King
Starbucks
KFC
Subway
Domino's
Panera Bread
Pizza Hut
Popeyes
Dunkin'
Sweetgreen
Restaurants & Fast FoodIn AI answers about fast food, McDonald's is the default name and Chick-fil-A owns hospitality
Across restaurant questions that never named a brand, the assistants reached for McDonald's on almost every theme, then handed narrower claims to Chick-fil-A and Chipotle. The press is busiest around Starbucks and McDonald's, and the two stories overlap less than a comms team might expect.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Walmart
Target
Costco
Home Depot
Kroger
Best Buy
Nordstrom
Lowe's
Macy's
Nike
IKEA
TJX
Walgreens
Patagonia
Dollar General
RetailIn AI retail answers, Walmart owns scale and value while Costco carries trust and pay
Across questions that never named a brand, the assistants kept returning to the same three big-box names, each tied to a different theme. Meanwhile, brands that dominate retail news, such as Nike and Kroger, barely register in the answers.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Uber
Lyft
DoorDash
Grubhub
Instacart
Bolt
Shipt
DiDi
Deliveroo
Waymo
Gopuff
Zoox
Ride-Hailing & DeliveryIn AI answers on ride-hailing and delivery, Uber is the default name and robotaxis barely register
Across benchmark questions that never named a brand, the assistants kept returning to Uber, with Lyft and DoorDash as supporting names. The press is busy with unions, pay settlements and robotaxi expansion, and much of that coverage does not show up in the answers.
12 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Google
Apple
Microsoft
Amazon
Meta
Samsung
TikTok
IBM
Salesforce
Adobe
Dell Technologies
Oracle
HP
Intel
Qualcomm
TechnologyAI assistants default to Google when asked about tech, with Apple and Microsoft behind it.
Across questions that never named a company, the assistants kept returning to the same handful of large brands. Press volume and AI visibility did not line up, and the gap matters most for brands whose coverage is about safety and legal exposure.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Verizon
AT&T
T-Mobile
Comcast
Disney
Netflix
Charter Communications
Paramount
Warner Bros. Discovery
YouTube
Cox Communications
Fox Corporation
Roku
Spotify
SiriusXM
Telecom & MediaIn AI answers on telecom and media, network coverage is the story and Verizon carries it
Across these answers, the three big wireless carriers dominate telecom questions while media brands surface mainly in streaming and merger stories. The press is busy with earnings, deals and mergers, and the assistants are working from a different set of sources.
15 brands · 250 questions · 1,250 answers · Measured September 29, 2026Read the story
Cross-sector visibility leaderboard.
Every measured brand, ordered by visibility: the share of its sector's answers that named it. This says nothing about how a brand was described. Each figure comes with a 95% range; overlapping ranges mean the brands are effectively tied.
The 12 most-named brands across every sector
Visibility is the share of that sector's answers that named the brand. The line through each bar is its 95% range, printed under the figure.
| Rank | Brand | Sector | Visibility | Named in |
|---|---|---|---|---|
| 1 | Ride-Hailing & Delivery | 86%95% range 84–87% | 1,069 / 1,250 | |
| 2 | Logistics & Delivery | 72%95% range 69–74% | 898 / 1,250 | |
| 3 | Logistics & Delivery | 71%95% range 68–73% | 885 / 1,250 | |
| 4 | AI Companies | 69%95% range 67–72% | 694 / 1,000 | |
| 5 | AI Companies | 69%95% range 66–72% | 691 / 1,000 | |
| 6 | Airlines | 67%95% range 65–70% | 843 / 1,250 | |
| 7 | AI Companies | 66%95% range 63–69% | 662 / 1,000 | |
| 8 | Technology | 65%95% range 62–68% | 813 / 1,250 | |
| 9 | Airlines | 60%95% range 57–63% | 748 / 1,250 | |
| 10 | Automotive | 56%95% range 53–59% | 697 / 1,250 |
Show all 298 brandsShow fewer brands
| Rank | Brand | Sector | Visibility | Named in |
|---|---|---|---|---|
| 11 | Hotels & Travel | 55%95% range 52–58% | 687 / 1,250 | |
| 12 | Hotels & Travel | 54%95% range 52–57% | 681 / 1,250 | |
| 13 | Aerospace & Defense | 53%95% range 51–56% | 667 / 1,250 | |
| 14 | Ride-Hailing & Delivery | 51%95% range 48–54% | 636 / 1,250 | |
| 15 | Restaurants & Fast Food | 51%95% range 48–54% | 634 / 1,250 | |
| 16 | Telecom & Media | 48%95% range 45–51% | 599 / 1,250 | |
| 17 | Financial Services | 47%95% range 45–50% | 591 / 1,250 | |
| 18 | Logistics & Delivery | 47%95% range 44–50% | 589 / 1,250 | |
| 19 | Gaming | 47%95% range 44–49% | 583 / 1,250 | |
| 20 | Retail | 46%95% range 43–49% | 577 / 1,250 | |
| 21 | Telecom & Media | 46%95% range 43–49% | 576 / 1,250 | |
| 22 | Airlines | 46%95% range 43–49% | 575 / 1,250 | |
| 23 | Technology | 45%95% range 43–48% | 566 / 1,250 | |
| 24 | Automotive | 45%95% range 42–48% | 560 / 1,250 | |
| 25 | Automotive | 45%95% range 42–47% | 557 / 1,250 | |
| 26 | Hotels & Travel | 43%95% range 40–46% | 539 / 1,250 | |
| 27 | Fintech & Payments | 43%95% range 40–45% | 532 / 1,250 | |
| 28 | Ride-Hailing & Delivery | 42%95% range 40–45% | 530 / 1,250 | |
| 29 | Aerospace & Defense | 42%95% range 40–45% | 529 / 1,250 | |
| 30 | Technology | 42%95% range 40–45% | 528 / 1,250 | |
| 31 | Automotive | 42%95% range 39–44% | 521 / 1,250 | |
| 32 | Cybersecurity | 42%95% range 39–44% | 520 / 1,250 | |
| 33 | Gaming | 41%95% range 39–44% | 515 / 1,250 | |
| 34 | AI Companies | 41%95% range 38–44% | 512 / 1,250 | |
| 35 | Fintech & Payments | 41%95% range 38–43% | 508 / 1,250 | |
| 36 | Telecom & Media | 40%95% range 38–43% | 506 / 1,250 | |
| 37 | Gaming | 40%95% range 38–43% | 503 / 1,250 | |
| 38 | Logistics & Delivery | 39%95% range 36–42% | 484 / 1,250 | |
| 39 | Insurance | 39%95% range 36–41% | 483 / 1,250 | |
| 40 | Automotive | 38%95% range 35–41% | 473 / 1,250 | |
| 41 | Restaurants & Fast Food | 38%95% range 35–41% | 472 / 1,250 | |
| 42 | Financial Services | 38%95% range 35–40% | 469 / 1,250 | |
| 43 | Airlines | 37%95% range 35–40% | 466 / 1,250 | |
| 44 | Retail | 36%95% range 34–39% | 452 / 1,250 | |
| 45 | Cybersecurity | 35%95% range 33–38% | 442 / 1,250 | |
| 46 | Airlines | 35%95% range 33–38% | 440 / 1,250 | |
| 47 | Automotive | 35%95% range 32–38% | 438 / 1,250 | |
| 48 | Restaurants & Fast Food | 35%95% range 32–38% | 437 / 1,250 | |
| 49 | Aerospace & Defense | 35%95% range 32–38% | 435 / 1,250 | |
| 50 | Technology | 35%95% range 32–38% | 435 / 1,250 | |
| 51 | Hotels & Travel | 34%95% range 32–37% | 428 / 1,250 | |
| 52 | AI Companies | 34%95% range 32–37% | 426 / 1,250 | |
| 53 | Automotive | 34%95% range 31–37% | 423 / 1,250 | |
| 54 | Retail | 34%95% range 31–37% | 423 / 1,250 | |
| 55 | Restaurants & Fast Food | 33%95% range 31–36% | 413 / 1,250 | |
| 56 | Automotive | 33%95% range 30–36% | 410 / 1,250 | |
| 57 | Automotive | 33%95% range 30–35% | 407 / 1,250 | |
| 58 | Gaming | 32%95% range 30–35% | 406 / 1,250 | |
| 59 | Cybersecurity | 32%95% range 30–35% | 404 / 1,250 | |
| 60 | Aerospace & Defense | 31%95% range 29–34% | 393 / 1,250 | |
| 61 | Logistics & Delivery | 31%95% range 29–34% | 393 / 1,250 | |
| 62 | Airlines | 31%95% range 29–34% | 389 / 1,250 | |
| 63 | Gaming | 30%95% range 28–33% | 381 / 1,250 | |
| 64 | Hotels & Travel | 30%95% range 28–33% | 377 / 1,250 | |
| 65 | Financial Services | 30%95% range 27–32% | 372 / 1,250 | |
| 66 | Insurance | 29%95% range 27–32% | 367 / 1,250 | |
| 67 | Financial Services | 29%95% range 27–32% | 363 / 1,250 | |
| 68 | Aerospace & Defense | 29%95% range 27–32% | 362 / 1,250 | |
| 69 | Technology | 29%95% range 26–32% | 361 / 1,250 | |
| 70 | Restaurants & Fast Food | 29%95% range 26–31% | 360 / 1,250 | |
| 71 | Gaming | 29%95% range 26–31% | 357 / 1,250 | |
| 72 | Automotive | 28%95% range 26–31% | 351 / 1,250 | |
| 73 | Insurance | 28%95% range 26–31% | 349 / 1,250 | |
| 74 | Insurance | 26%95% range 23–28% | 322 / 1,250 | |
| 75 | Beauty & Personal Care | 26%95% range 23–28% | 321 / 1,250 | |
| 76 | Restaurants & Fast Food | 26%95% range 23–28% | 319 / 1,250 | |
| 77 | Airlines | 25%95% range 23–28% | 315 / 1,250 | |
| 78 | Consumer Packaged Goods | 25%95% range 23–28% | 314 / 1,250 | |
| 79 | Ride-Hailing & Delivery | 25%95% range 23–27% | 312 / 1,250 | |
| 80 | Beauty & Personal Care | 24%95% range 22–27% | 301 / 1,250 | |
| 81 | Beauty & Personal Care | 24%95% range 22–26% | 300 / 1,250 | |
| 82 | Hotels & Travel | 24%95% range 22–26% | 297 / 1,250 | |
| 83 | Telecom & Media | 24%95% range 22–26% | 297 / 1,250 | |
| 84 | Restaurants & Fast Food | 23%95% range 20–25% | 283 / 1,250 | |
| 85 | Financial Services | 22%95% range 20–25% | 277 / 1,250 | |
| 86 | Gaming | 22%95% range 20–25% | 277 / 1,250 | |
| 87 | Insurance | 22%95% range 20–25% | 276 / 1,250 | |
| 88 | Gaming | 22%95% range 20–24% | 271 / 1,250 | |
| 89 | Ride-Hailing & Delivery | 22%95% range 19–24% | 270 / 1,250 | |
| 90 | Consumer Packaged Goods | 22%95% range 19–24% | 269 / 1,250 | |
| 91 | Cybersecurity | 22%95% range 19–24% | 269 / 1,250 | |
| 92 | Fintech & Payments | 22%95% range 19–24% | 269 / 1,250 | |
| 93 | Automotive | 21%95% range 19–24% | 267 / 1,250 | |
| 94 | Consumer Packaged Goods | 21%95% range 19–24% | 266 / 1,250 | |
| 95 | Automotive | 21%95% range 19–24% | 264 / 1,250 | |
| 96 | Telecom & Media | 21%95% range 19–23% | 263 / 1,250 | |
| 97 | Insurance | 21%95% range 19–23% | 261 / 1,250 | |
| 98 | Automotive | 21%95% range 19–23% | 260 / 1,250 | |
| 99 | Insurance | 21%95% range 19–23% | 260 / 1,250 | |
| 100 | Insurance | 20%95% range 18–23% | 255 / 1,250 | |
| 101 | Fintech & Payments | 19%95% range 17–22% | 241 / 1,250 | |
| 102 | Airlines | 19%95% range 17–21% | 235 / 1,250 | |
| 103 | Restaurants & Fast Food | 19%95% range 17–21% | 235 / 1,250 | |
| 104 | Hotels & Travel | 19%95% range 17–21% | 234 / 1,250 | |
| 105 | Cybersecurity | 19%95% range 17–21% | 232 / 1,250 | |
| 106 | Aerospace & Defense | 18%95% range 16–21% | 229 / 1,250 | |
| 107 | Fintech & Payments | 18%95% range 16–20% | 223 / 1,250 | |
| 108 | Consumer Packaged Goods | 17%95% range 15–20% | 217 / 1,250 | |
| 109 | Telecom & Media | 17%95% range 15–19% | 210 / 1,250 | |
| 110 | Financial Services | 17%95% range 15–19% | 209 / 1,250 | |
| 111 | Financial Services | 17%95% range 15–19% | 208 / 1,250 | |
| 112 | Insurance | 17%95% range 15–19% | 208 / 1,250 | |
| 113 | Fintech & Payments | 16%95% range 15–19% | 205 / 1,250 | |
| 114 | Restaurants & Fast Food | 16%95% range 14–18% | 202 / 1,250 | |
| 115 | Cybersecurity | 16%95% range 14–18% | 201 / 1,250 | |
| 116 | Aerospace & Defense | 16%95% range 14–18% | 199 / 1,250 | |
| 117 | Beauty & Personal Care | 15%95% range 14–18% | 193 / 1,250 | |
| 118 | Healthcare & Pharma | 15%95% range 14–18% | 192 / 1,250 | |
| 119 | Automotive | 15%95% range 13–17% | 189 / 1,250 | |
| 120 | Cybersecurity | 15%95% range 13–17% | 186 / 1,250 | |
| 121 | Technology | 15%95% range 13–17% | 185 / 1,250 | |
| 122 | Restaurants & Fast Food | 15%95% range 13–17% | 183 / 1,250 | |
| 123 | Gaming | 15%95% range 13–17% | 182 / 1,250 | |
| 124 | Restaurants & Fast Food | 14%95% range 13–17% | 181 / 1,250 | |
| 125 | Insurance | 14%95% range 13–17% | 180 / 1,250 | |
| 126 | Healthcare & Pharma | 14%95% range 13–16% | 179 / 1,250 | |
| 127 | Telecom & Media | 14%95% range 13–16% | 179 / 1,250 | |
| 128 | Retail | 14%95% range 12–16% | 177 / 1,250 | |
| 129 | Healthcare & Pharma | 14%95% range 12–16% | 174 / 1,250 | |
| 130 | Healthcare & Pharma | 14%95% range 12–16% | 174 / 1,250 | |
| 131 | Insurance | 14%95% range 12–16% | 171 / 1,250 | |
| 132 | Telecom & Media | 14%95% range 12–16% | 170 / 1,250 | |
| 133 | Energy & Utilities | 14%95% range 12–16% | 169 / 1,250 | |
| 134 | Automotive | 13%95% range 12–15% | 167 / 1,250 | |
| 135 | Gaming | 13%95% range 12–15% | 166 / 1,250 | |
| 136 | Beauty & Personal Care | 13%95% range 11–15% | 165 / 1,250 | |
| 137 | Airlines | 13%95% range 11–15% | 164 / 1,250 | |
| 138 | Hotels & Travel | 13%95% range 11–15% | 163 / 1,250 | |
| 139 | Energy & Utilities | 13%95% range 11–15% | 160 / 1,250 | |
| 140 | Automotive | 13%95% range 11–15% | 158 / 1,250 | |
| 141 | Energy & Utilities | 13%95% range 11–15% | 158 / 1,250 | |
| 142 | Healthcare & Pharma | 13%95% range 11–15% | 158 / 1,250 | |
| 143 | Hotels & Travel | 13%95% range 11–15% | 158 / 1,250 | |
| 144 | AI Companies | 13%95% range 11–16% | 133 / 1,000 | |
| 145 | Retail | 12%95% range 11–14% | 156 / 1,250 | |
| 146 | Aerospace & Defense | 12%95% range 11–14% | 155 / 1,250 | |
| 147 | Fintech & Payments | 12%95% range 11–14% | 155 / 1,250 | |
| 148 | Healthcare & Pharma | 12%95% range 11–14% | 155 / 1,250 | |
| 149 | Retail | 12%95% range 11–14% | 155 / 1,250 | |
| 150 | Retail | 12%95% range 11–14% | 154 / 1,250 | |
| 151 | Fintech & Payments | 12%95% range 11–14% | 153 / 1,250 | |
| 152 | AI Companies | 12%95% range 10–14% | 151 / 1,250 | |
| 153 | Consumer Packaged Goods | 12%95% range 10–14% | 151 / 1,250 | |
| 154 | Cybersecurity | 12%95% range 10–14% | 151 / 1,250 | |
| 155 | Energy & Utilities | 12%95% range 10–14% | 151 / 1,250 | |
| 156 | Restaurants & Fast Food | 12%95% range 10–14% | 150 / 1,250 | |
| 157 | AI Companies | 12%95% range 10–14% | 149 / 1,250 | |
| 158 | Aerospace & Defense | 12%95% range 10–14% | 148 / 1,250 | |
| 159 | Aerospace & Defense | 11%95% range 10–13% | 140 / 1,250 | |
| 160 | Consumer Packaged Goods | 11%95% range 9–13% | 138 / 1,250 | |
| 161 | AI Companies | 11%95% range 9–13% | 135 / 1,250 | |
| 162 | Gaming | 11%95% range 9–13% | 134 / 1,250 | |
| 163 | Restaurants & Fast Food | 11%95% range 9–13% | 134 / 1,250 | |
| 164 | Retail | 11%95% range 9–13% | 134 / 1,250 | |
| 165 | Telecom & Media | 11%95% range 9–13% | 134 / 1,250 | |
| 166 | Financial Services | 11%95% range 9–12% | 132 / 1,250 | |
| 167 | Financial Services | 11%95% range 9–12% | 132 / 1,250 | |
| 168 | Cybersecurity | 10%95% range 9–12% | 131 / 1,250 | |
| 169 | Energy & Utilities | 10%95% range 9–12% | 127 / 1,250 | |
| 170 | Gaming | 10%95% range 9–12% | 127 / 1,250 | |
| 171 | Healthcare & Pharma | 10%95% range 9–12% | 125 / 1,250 | |
| 172 | Airlines | 10%95% range 8–12% | 123 / 1,250 | |
| 173 | Healthcare & Pharma | 10%95% range 8–12% | 123 / 1,250 | |
| 174 | Financial Services | 10%95% range 8–12% | 122 / 1,250 | |
| 175 | Energy & Utilities | 10%95% range 8–11% | 120 / 1,250 | |
| 176 | Hotels & Travel | 10%95% range 8–11% | 119 / 1,250 | |
| 177 | Beauty & Personal Care | 9%95% range 7–11% | 111 / 1,250 | |
| 178 | Cybersecurity | 9%95% range 7–11% | 110 / 1,250 | |
| 179 | Energy & Utilities | 9%95% range 7–11% | 110 / 1,250 | |
| 180 | Healthcare & Pharma | 9%95% range 7–11% | 110 / 1,250 | |
| 181 | Retail | 9%95% range 7–11% | 110 / 1,250 | |
| 182 | Financial Services | 9%95% range 7–10% | 109 / 1,250 | |
| 183 | AI Companies | 9%95% range 7–10% | 85 / 1,000 | |
| 184 | Aerospace & Defense | 8%95% range 7–10% | 106 / 1,250 | |
| 185 | Hotels & Travel | 8%95% range 7–10% | 106 / 1,250 | |
| 186 | Ride-Hailing & Delivery | 8%95% range 7–10% | 105 / 1,250 | |
| 187 | Fintech & Payments | 8%95% range 7–10% | 104 / 1,250 | |
| 188 | Telecom & Media | 8%95% range 7–10% | 103 / 1,250 | |
| 189 | Consumer Packaged Goods | 8%95% range 7–10% | 102 / 1,250 | |
| 190 | Gaming | 8%95% range 7–10% | 102 / 1,250 | |
| 191 | Telecom & Media | 8%95% range 7–10% | 102 / 1,250 | |
| 192 | Technology | 8%95% range 7–10% | 101 / 1,250 | |
| 193 | Hotels & Travel | 8%95% range 7–10% | 100 / 1,250 | |
| 194 | Hotels & Travel | 8%95% range 7–10% | 99 / 1,250 | |
| 195 | Restaurants & Fast Food | 8%95% range 7–10% | 99 / 1,250 | |
| 196 | Healthcare & Pharma | 8%95% range 6–9% | 97 / 1,250 | |
| 197 | Consumer Packaged Goods | 8%95% range 6–9% | 96 / 1,250 | |
| 198 | Airlines | 8%95% range 6–9% | 95 / 1,250 | |
| 199 | Beauty & Personal Care | 7%95% range 6–9% | 92 / 1,250 | |
| 200 | Hotels & Travel | 7%95% range 6–9% | 92 / 1,250 | |
| 201 | Hotels & Travel | 7%95% range 6–9% | 92 / 1,250 | |
| 202 | Beauty & Personal Care | 7%95% range 6–9% | 90 / 1,250 | |
| 203 | Consumer Packaged Goods | 7%95% range 6–9% | 90 / 1,250 | |
| 204 | Energy & Utilities | 7%95% range 6–9% | 90 / 1,250 | |
| 205 | Financial Services | 7%95% range 6–9% | 89 / 1,250 | |
| 206 | Retail | 7%95% range 6–8% | 86 / 1,250 | |
| 207 | Logistics & Delivery | 7%95% range 6–8% | 84 / 1,250 | |
| 208 | Aerospace & Defense | 7%95% range 5–8% | 83 / 1,250 | |
| 209 | AI Companies | 7%95% range 5–8% | 83 / 1,250 | |
| 210 | Airlines | 7%95% range 5–8% | 83 / 1,250 | |
| 211 | Beauty & Personal Care | 7%95% range 5–8% | 83 / 1,250 | |
| 212 | Financial Services | 7%95% range 5–8% | 82 / 1,250 | |
| 213 | Technology | 7%95% range 5–8% | 82 / 1,250 | |
| 214 | Beauty & Personal Care | 6%95% range 5–8% | 81 / 1,250 | |
| 215 | Consumer Packaged Goods | 6%95% range 5–8% | 81 / 1,250 | |
| 216 | Consumer Packaged Goods | 6%95% range 5–8% | 80 / 1,250 | |
| 217 | Insurance | 6%95% range 5–8% | 79 / 1,250 | |
| 218 | Healthcare & Pharma | 6%95% range 5–8% | 78 / 1,250 | |
| 219 | Telecom & Media | 6%95% range 5–8% | 77 / 1,250 | |
| 220 | Aerospace & Defense | 6%95% range 5–8% | 76 / 1,250 | |
| 221 | Beauty & Personal Care | 6%95% range 5–8% | 76 / 1,250 | |
| 222 | Fintech & Payments | 6%95% range 5–8% | 75 / 1,250 | |
| 223 | Logistics & Delivery | 6%95% range 5–8% | 75 / 1,250 | |
| 224 | Restaurants & Fast Food | 6%95% range 5–7% | 74 / 1,250 | |
| 225 | Retail | 6%95% range 5–7% | 74 / 1,250 | |
| 226 | Consumer Packaged Goods | 6%95% range 5–7% | 72 / 1,250 | |
| 227 | Retail | 6%95% range 5–7% | 71 / 1,250 | |
| 228 | Fintech & Payments | 6%95% range 5–7% | 70 / 1,250 | |
| 229 | Ride-Hailing & Delivery | 6%95% range 5–7% | 70 / 1,250 | |
| 230 | Beauty & Personal Care | 6%95% range 4–7% | 69 / 1,250 | |
| 231 | Healthcare & Pharma | 6%95% range 4–7% | 69 / 1,250 | |
| 232 | Aerospace & Defense | 5%95% range 4–7% | 68 / 1,250 | |
| 233 | Energy & Utilities | 5%95% range 4–7% | 65 / 1,250 | |
| 234 | Ride-Hailing & Delivery | 5%95% range 4–7% | 65 / 1,250 | |
| 235 | Fintech & Payments | 5%95% range 4–7% | 64 / 1,250 | |
| 236 | Fintech & Payments | 5%95% range 4–7% | 64 / 1,250 | |
| 237 | Healthcare & Pharma | 5%95% range 4–7% | 64 / 1,250 | |
| 238 | Gaming | 5%95% range 4–6% | 63 / 1,250 | |
| 239 | Retail | 5%95% range 4–6% | 62 / 1,250 | |
| 240 | Insurance | 5%95% range 4–6% | 60 / 1,250 | |
| 241 | Consumer Packaged Goods | 5%95% range 4–6% | 59 / 1,250 | |
| 242 | Energy & Utilities | 5%95% range 4–6% | 59 / 1,250 | |
| 243 | Logistics & Delivery | 5%95% range 4–6% | 59 / 1,250 | |
| 244 | Retail | 5%95% range 4–6% | 59 / 1,250 | |
| 245 | Technology | 5%95% range 4–6% | 58 / 1,250 | |
| 246 | Cybersecurity | 5%95% range 4–6% | 57 / 1,250 | |
| 247 | Logistics & Delivery | 5%95% range 4–6% | 57 / 1,250 | |
| 248 | Energy & Utilities | 4%95% range 4–6% | 56 / 1,250 | |
| 249 | Logistics & Delivery | 4%95% range 4–6% | 56 / 1,250 | |
| 250 | Logistics & Delivery | 4%95% range 4–6% | 56 / 1,250 | |
| 251 | Logistics & Delivery | 4%95% range 3–6% | 54 / 1,250 | |
| 252 | Technology | 4%95% range 3–6% | 54 / 1,250 | |
| 253 | Technology | 4%95% range 3–6% | 54 / 1,250 | |
| 254 | Cybersecurity | 4%95% range 3–5% | 52 / 1,250 | |
| 255 | Energy & Utilities | 4%95% range 3–5% | 51 / 1,250 | |
| 256 | Technology | 4%95% range 3–5% | 51 / 1,250 | |
| 257 | Healthcare & Pharma | 4%95% range 3–5% | 50 / 1,250 | |
| 258 | Ride-Hailing & Delivery | 4%95% range 3–5% | 49 / 1,250 | |
| 259 | Logistics & Delivery | 4%95% range 3–5% | 48 / 1,250 | |
| 260 | Aerospace & Defense | 4%95% range 3–5% | 47 / 1,250 | |
| 261 | Beauty & Personal Care | 4%95% range 3–5% | 46 / 1,250 | |
| 262 | Fintech & Payments | 4%95% range 3–5% | 46 / 1,250 | |
| 263 | Technology | 4%95% range 3–5% | 46 / 1,250 | |
| 264 | Fintech & Payments | 4%95% range 3–5% | 45 / 1,250 | |
| 265 | Ride-Hailing & Delivery | 4%95% range 3–5% | 45 / 1,250 | |
| 266 | Consumer Packaged Goods | 3%95% range 3–5% | 43 / 1,250 | |
| 267 | Cybersecurity | 3%95% range 3–5% | 43 / 1,250 | |
| 268 | Cybersecurity | 3%95% range 3–5% | 43 / 1,250 | |
| 269 | AI Companies | 3%95% range 3–5% | 42 / 1,250 | |
| 270 | Airlines | 3%95% range 3–5% | 42 / 1,250 | |
| 271 | Energy & Utilities | 3%95% range 3–5% | 42 / 1,250 | |
| 272 | Airlines | 3%95% range 2–4% | 40 / 1,250 | |
| 273 | AI Companies | 3%95% range 2–4% | 39 / 1,250 | |
| 274 | Gaming | 3%95% range 2–4% | 39 / 1,250 | |
| 275 | Telecom & Media | 3%95% range 2–4% | 38 / 1,250 | |
| 276 | Retail | 3%95% range 2–4% | 37 / 1,250 | |
| 277 | Energy & Utilities | 3%95% range 2–4% | 36 / 1,250 | |
| 278 | Consumer Packaged Goods | 3%95% range 2–4% | 33 / 1,250 | |
| 279 | Technology | 3%95% range 2–4% | 33 / 1,250 | |
| 280 | AI Companies | 3%95% range 2–4% | 32 / 1,250 | |
| 281 | AI Companies | 3%95% range 2–4% | 32 / 1,250 | |
| 282 | Telecom & Media | 3%95% range 2–4% | 32 / 1,250 | |
| 283 | Beauty & Personal Care | 2%95% range 2–4% | 31 / 1,250 | |
| 284 | Healthcare & Pharma | 2%95% range 2–4% | 31 / 1,250 | |
| 285 | Beauty & Personal Care | 2%95% range 2–3% | 29 / 1,250 | |
| 286 | Energy & Utilities | 2%95% range 2–3% | 29 / 1,250 | |
| 287 | Financial Services | 2%95% range 2–3% | 28 / 1,250 | |
| 288 | Logistics & Delivery | 2%95% range 2–3% | 27 / 1,250 | |
| 289 | Insurance | 2%95% range 1–3% | 24 / 1,250 | |
| 290 | Airlines | 2%95% range 1–3% | 22 / 1,250 | |
| 291 | Cybersecurity | 1%95% range 1–2% | 16 / 1,250 | |
| 292 | Ride-Hailing & Delivery | 1%95% range 1–2% | 16 / 1,250 | |
| 293 | Insurance | 1%95% range 1–2% | 15 / 1,250 | |
| 294 | Ride-Hailing & Delivery | 1%95% range 1–2% | 13 / 1,250 | |
| 295 | Technology | 1%95% range 0–1% | 9 / 1,250 | |
| 296 | Logistics & Delivery | 0%95% range 0–1% | 6 / 1,250 | |
| 297 | Financial Services | 0%95% range 0–1% | 3 / 1,250 | |
| 298 | Telecom & Media | 0%95% range 0–1% | 3 / 1,250 |
What this measures
The questions never name a brand, so an appearance means the model volunteered it. Every figure was computed ahead of time and is dated; loading a page does not run a model.
Measured September 29, 2026. 250 unbranded questions per sector, asked to ChatGPT, Claude, Gemini, Perplexity and Grok on their product models, with web search on. Refreshed quarterly.
This is a snapshot, not a ranking or a trend: AI answers vary from run to run. It shows whether a brand appeared and which sources were cited, not how favorably it was described. The paid platform tracks favorability daily.
Full method
In an early five-question test, the same brand went from 40% to 30% to 70% visibility across three runs, which is why every figure here is dated and treated as a snapshot.
The questions, such as reliability, value for money and customer service. A model drafted them, a review pass removed paraphrases and questions that point to one company, and every question was checked so that none names a measured brand. Each was asked once per assistant in run 2026Q4.
Every visibility figure comes with a 95% range (a Wilson interval). Where two brands' ranges overlap, treat them as tied.
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