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OnTrac · Logistics & Delivery

In AI answers about delivery, OnTrac shows up as a regional side note next to the national carriers

When assistants named OnTrac, they usually listed it at the end of a set of national carriers or offered it as a cheaper Western option. The press covers OnTrac for a pricing program and a new advisor, and those storylines barely appear in the sampled answers.

Measured September 29, 2026ChatGPT, Claude, Gemini, Perplexity and GrokCheck your own brand →

In AI answers

Visibility

5%

Share of answers that named OnTrac, with a 95% range of 4–6%. Measured September 29, 2026 · 5 assistants · 1,250 answers.

Answers naming it

57 / 1,250

Position by visibility

#9 of 15

In this snapshot only

In the press

News mentions

135

PeakMetrics news index, last 30 days.

OnTrac in the headline

62

Rank by press volume

#15 of 15

Within this sector

OnTrac gets more AI mentions than press. It ranks #9 of 15 by AI visibility but #15 by news volume. The sampled answers named it more often than its share of coverage would predict.

Named in 40 of 250 questions, the 12 most-named shown

Question
I run an e-commerce store and my customers keep complaining about late deliveries. Which carriers should I consider switching to for better consistency?Named by: Claude, Gemini, Perplexity, Grok
Which shipping carriers are best for small businesses?Named by: ChatGPT, Gemini, Grok
Who are the biggest package delivery companies in the United States?Named by: ChatGPT, Gemini, Grok
Which package carriers are gaining market share the fastest?Named by: Gemini, Perplexity, Grok
Which shipping companies are the most reliable?Named by: Gemini, Grok
Rank the major US package carriers by how much customers trust them.Named by: ChatGPT, Gemini
Which shipping carriers give the most detailed tracking, like scan by scan location updates?Named by: ChatGPT, Grok
I run a small subscription box business. What carrier and shipping tools would you recommend to keep costs down?Named by: Gemini, Grok
Is it true that some shipping companies are notorious for throwing packages around, and which ones?Named by: Claude, Perplexity
Which carriers are modernizing their fleets and sorting hubs the fastest?Named by: Claude, Grok
Which carrier is usually fastest for 2-day shipping from the West Coast to the East Coast?Named by: Claude, Grok
Is it worth using a regional carrier instead of a national one for my online store's local deliveries?Named by: ChatGPT, Grok

and 28 more questions whose answers named OnTrac.

The evidence

One snapshot, measured September 29, 2026. These figures come from one quarterly run of 1,250 answers (95% range 4–6%), not a ranking or a trend. The questions never named OnTrac.

How the answers frame OnTrac

This snapshot, measured on 2026-09-29, covers 250 benchmark questions across ChatGPT, Claude, Gemini, Perplexity and Grok, or 1,250 answers in total. None of the questions named a brand. OnTrac was named in 57 of those answers. Grok named it 24 times out of 250 and Gemini 13. ChatGPT named it 9 times, Claude 6 and Perplexity 5. Visibility by question intent was highest for small-business fit at 10%, then reliability at 9% and speed and tracking at 8%. It was 0% on the "avoid" questions.

In the five sampled answers, OnTrac was rarely the subject. On tracking questions, ChatGPT and Grok listed it among UPS, FedEx, DHL, USPS and Amazon Logistics, and the visible text centered on UPS, FedEx and DHL. On the employer question, Perplexity said OnTrac "appear[s] on a recent courier-employer list" alongside the national carriers and TFI International. It gave the praise for pay and schedules to UPS.

The clearest OnTrac framing came from Claude on small-package rates. That answer named USPS Ground Advantage as the cheapest option, then presented OnTrac as a regional alternative for the Western US. The credited-for data is thin: four mentions tagged "Not Substantive" and one tagged "Price & Value".

Against peers, OnTrac sits in the lower-middle of the sector. FedEx was named in 898 answers, UPS in 885, USPS in 589, DHL in 484 and Amazon Logistics in 393. OnTrac's 57 is close to J.B. Hunt at 56 and Kuehne+Nagel at 56.

OnTrac covers the Western US and offers ground delivery often 20% cheaper than UPS/FedEx…
Claude, answering “Which carrier has the lowest rates for shipping small packages under 2 pounds?”

What the press is saying

PeakMetrics' news index recorded 135 mentions of OnTrac over the last 30 days, 62 of them with the brand in the headline. The recent headlines fall into two storylines. One is a "Dynamic Savings Program" for parcel shipping, described in syndicated headlines as "Industry-First". The other is Josh Dinneen joining OnTrac as a strategic advisor. One headline from indexbox.io describes the pricing as tied to network capacity.

That volume is small next to the national carriers. UPS has 34,392 news mentions in the index, USPS 28,258 and FedEx 21,769. DHL has 10,710. Only Amazon Logistics, at 177, has a lower news count than OnTrac among the larger carriers, and it was named in 393 answers.

UPS drivers are particularly noted for competitive pay and dependable schedules.
Perplexity, answering “Which logistics employers are considered good places to work and have strong reputations among drivers?”

The gap

The press story is about a pricing initiative and a leadership addition. The AI story is that OnTrac is one name in a list of carriers, plus a Western regional option with lower ground rates in one Claude answer. Neither the Dynamic Savings Program nor the advisor hire appears in the five sampled answers.

The comparison with Amazon Logistics is worth noting. It has a similarly small news footprint (177 mentions) yet appears in far more answers, so news volume alone does not account for how often an assistant names a carrier. OnTrac's small-business-fit and reliability questions produced its highest visibility, but the sampled text gave those themes little detail.

What to watch

A comms team could check what the assistants say when they do name OnTrac. In this snapshot the sampled answers gave it a price angle and a regional-coverage angle, but little substance about service. The pricing claim in the Claude answer is one the company may want to trace to its source.

The team could also watch whether the Dynamic Savings Program and other announcements reach the cited domains the assistants draw on. Live answers vary between runs, and these five samples are not a ranking. Repeat the benchmark questions before treating any of this as a pattern.

The evidence

Where OnTrac appeared, and what it was credited for.

Per-provider split

The same answers split by assistant, each with its 95% range. Where two assistants' ranges overlap, the difference between them may be noise.

  1. ChatGPT
    4%2–7%
  2. Claude
    2%1–5%
  3. Gemini
    5%3–9%
  4. Perplexity
    2%1–5%
  5. Grok
    10%7–14%

Appeared in

The 12 questions whose answers named OnTrac most often, with each assistant that named it. 40 questions named it in all. The questions did not mention the brand.

  • I run an e-commerce store and my customers keep complaining about late deliveries. Which carriers should I consider switching to for better consistency?ClaudeGeminiPerplexityGrok
  • Which shipping carriers are best for small businesses?ChatGPTGeminiGrok
  • Who are the biggest package delivery companies in the United States?ChatGPTGeminiGrok
  • Which package carriers are gaining market share the fastest?GeminiPerplexityGrok
  • Which shipping companies are the most reliable?GeminiGrok
  • Rank the major US package carriers by how much customers trust them.ChatGPTGemini
  • Which shipping carriers give the most detailed tracking, like scan by scan location updates?ChatGPTGrok
  • I run a small subscription box business. What carrier and shipping tools would you recommend to keep costs down?GeminiGrok
  • Is it true that some shipping companies are notorious for throwing packages around, and which ones?ClaudePerplexity
  • Which carriers are modernizing their fleets and sorting hubs the fastest?ClaudeGrok
  • Which carrier is usually fastest for 2-day shipping from the West Coast to the East Coast?ClaudeGrok
  • Is it worth using a regional carrier instead of a national one for my online store's local deliveries?ChatGPTGrok

Visibility by question type

The share of answers to each type of question that named OnTrac, with its 95% range. Each type has fewer answers than the whole run, so its range is wider.

  1. Reliability and quality
    9%5–16%
  2. Trust and reputation
    6%2–14%
  3. Value and price
    4%2–10%
  4. Customer service
    2%1–7%
  5. Safety and security
    1%0–5%
  6. Innovation
    3%1–9%
  7. Leadership and scale
    7%3–14%
  8. Employer and workplace
    5%2–11%
  9. Sustainability and ethics
    1%0–5%
  10. Avoid and risk
    0%0–5%
  11. Small business and e-commerce fit
    10%6–17%
  12. Speed and tracking
    8%4–16%
  13. Package handling and loss
    3%1–9%
Measured September 29, 2026. ChatGPT, Claude, Gemini, Perplexity and Grok. Types with no answers are left out.

What the answers credited it for

The topics the answers tied to OnTrac when they named it, as labeled by a classifier run on this site (a Visibility Driver label, not a customer workspace's Smart Category). It describes what the answer discussed, not whether it was favorable.

  • Not Substantive4 answers
  • Price & Value1 answer

Press rank and AI rank

Where OnTrac sits among the 15 logistics & delivery brands with news data in this snapshot, on each measure. Ranks only: the two measures use different units and time windows.

Rank by AI visibility

#9 of 15

  1. 9

Share of 1,250 answers, measured September 29, 2026.

Rank by news mentions

#15 of 15

  1. 15

PeakMetrics news index, last 30 days.

Mention volume is not comparable across sectors, so both ranks are within this sector.

Recent PeakMetrics headlines

A sample of recent coverage from the PeakMetrics news index, covering the last 30 days. Links open the original article.

How this was measured

Measured September 29, 2026. 250 unbranded questions per sector, asked to ChatGPT, Claude, Gemini, Perplexity and Grok on their product models, with web search on. Refreshed quarterly.

This is a snapshot, not a ranking or a trend: AI answers vary from run to run. It shows whether a brand appeared and which sources were cited, not how favorably it was described. The paid platform tracks favorability daily.

Full method

In an early five-question test, the same brand went from 40% to 30% to 70% visibility across three runs, which is why every figure here is dated and treated as a snapshot.

The questions cover 13 intents, such as reliability, value for money and customer service. A model drafted them, a review pass removed paraphrases and questions that point to one company, and every question was checked so that none names a measured brand. Each was asked once per assistant in run 2026Q4.

Every visibility figure comes with a 95% range (a Wilson interval). Where two brands' ranges overlap, treat them as tied. The figures use all 1,250 answers. The quotes in the story come from a stratified sample of 60 of them, spread across every assistant and intent.

Summarized on September 30, 2026from this snapshot's stored answers. Every quote is checked against the original answer.

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