Why they chose PeakMetrics
The chain brought PeakMetrics on for deeper intelligence than its previous point solutions offered: one place to track every source, from mainstream news to fringe platforms to LLM responses, instead of piecing together partial views. The core of the work was narrative tracing — catching incorrect or damaging claims early and following them back to where they originated, so comms could correct the record at the source.
The challenge
A false, damaging narrative about the theater chain was gaining traction across news and social media. Comms couldn't respond effectively without knowing where the story had actually started — not just where it was spreading.
The solution
Using AI Perceptions, PeakMetrics traced the narrative back to an outdated page on the company's own website that was surfacing in LLM responses, and recommended updated copy alongside a public correction.
The outcome
Once the company updated the page, LLM responses began drawing on the corrected information, and the brand responded before the false narrative could define it.
