Why they chose PeakMetrics
The brand's security and legal team brought PeakMetrics on to solve an account-integrity problem. Years of regional pages, franchise properties, and sub-brands had scattered across platforms, with no current map of what the company still owned, what had gone dormant, or what impersonators might have taken over. PeakMetrics set up a recurring account-classification sweep so legal and brand teams could act on new or changed accounts as soon as they appeared.
The challenge
Like most large entertainment brands, this one had accumulated thousands of social accounts over decades — regional pages, franchise properties, dormant sub-brands — and no team had ever been responsible for tracking which ones were still legitimately its own.
The solution
PeakMetrics matched more than 14,000 accounts across seven platforms to the brand's universe, and scored each one as confirmed official, likely owned, ambiguous, or probable impersonator.
The outcome
PeakMetrics then put the sweep on a monthly cadence, flagging new or changed accounts as they appeared and preparing documentation for platform takedown requests.
