Why they chose PeakMetrics
The studio came to PeakMetrics with a gap in its measurement stack. Raw mention volume showed that a title was being talked about, but not whether that attention was strong or weak relative to comparable releases, or whether it justified the marketing spend behind it. The engagement centered on a benchmarking workflow: a repeatable way to compare buzz against competitive titles and spend, tracked from first announcement through the theatrical window and into streaming.
The challenge
Raw mention volume told the studio a title was generating conversation, but not whether that attention was working in its favor. Without stripping out bot amplification or benchmarking against competitors, the team had no reliable read on whether momentum was building or fading.
The solution
PeakMetrics built a custom Buzz Score that stripped out bot amplification and weighted organic reach and favorability, delivered through a Custom App with drill-down dashboards.
The outcome
The studio gained a single, comparable Buzz Score that benchmarked films from pre-release through the theatrical window and beyond — a self-serve replacement for one-off manual analysis.
