Why they chose PeakMetrics
The company brought PeakMetrics on for the depth of its underlying data and intelligence layer — coverage well beyond the mainstream platforms its prior tools tracked, reaching into the fringe and niche communities where its most technical audiences actually talked. The team came to rely on PeakMetrics daily for automated reporting and narrative clustering, which freed analysts from manual digest-building to focus on deeper, prescriptive research.
The challenge
The company's existing social listening tools reported on volume and sentiment, but nothing deeper. Offshore analysts spent more than 8 hours every night hand-building digests just to keep leadership current, leaving no time for the prescriptive research the business actually needed.
The solution
PeakMetrics layered AI-driven narrative clustering and fringe-platform coverage (Reddit, Telegram, Discord) onto the existing stack, automating digests and enabling drill-down by product and platform.
The outcome
Daily reporting time dropped from 8 hours to about 10 minutes. The broader coverage also surfaced an influential Reddit community the team hadn't been tracking, and the team shifted from compiling reports to advising decisions directly.
