Why they chose PeakMetrics
The company was constantly managing some form of crisis — labor disputes, service disruptions, executive exposure — and its previous tools weren't fast enough. More than once, the CEO saw a story circulating online before the team's own monitoring flagged it. With a workforce built heavily on gig-economy, 1099 drivers, the company also needed far more data and context than headline monitoring could provide to make real decisions. It turned to PeakMetrics for custom, severity-based alerting that put security and comms ahead of the CEO, not behind.
The challenge
Traditional monitoring tools could flag mentions of executives by name, but couldn't tell a routine complaint from language signaling actual intent to harm. With its executives facing constant public exposure, the security team needed to separate real threats from noise in real time — and act on them before they escalated.
The solution
PeakMetrics built a custom Smart Category that classified content along a severity spectrum, paired with Custom Alerts that routed anything crossing into threatening territory straight to comms and security.
The outcome
When a violent post surfaced, PeakMetrics identified and escalated it within minutes. The post was flagged for takedown, and the alert arrived with full author context so the team could continue monitoring the account behind it.
