Why they chose PeakMetrics
The retailer brought PeakMetrics on to monitor conversation across hundreds of individual store markets at once — more than any analyst team could track by hand. The core workflow was real-time alerting: catching local incidents, from parking-lot altercations to product complaints, the moment they started gaining traction online, and giving corporate comms and security a shared, quantified view of what was circulating and where.
The challenge
Footage of a fight in one of the retailer's parking lots began spreading widely on social media, and corporate had no fast way to gauge how serious it was. Left unchecked, the incident could have escalated into a brand crisis just as easily as a physical security threat.
The solution
PeakMetrics detected the narrative at its earliest stage and delivered real-time alerts on reach, amplification, and risk — giving security and the CEO quantified context instead of anecdotal reports.
The outcome
The team reached its assessment in 90% less time than manual analysis would have taken, and made the security decision before the incident escalated — an estimated 5–10x ROI per incident.
