Thoughts and notes from the PeakMetrics team
Social Media Monitoring 101
What is Social Media Monitoring? Social media monitoring is tracking and listening to conversations of your brand, product, or industry across social platf
Should Corporations Invest In Social Media Monitoring To Improve Vendor Risk Detection?
Social media monitoring can help reduce the threat of vendor risk — and in today’s market, managing vendor risk is no longer optional. Learn more.
The Impact Of Reddit Sentiments On Stock Market Prices
Did you know that fake news caused stock market losses of $300 billion in a single incident? Learn how the financial industry can fight fake news with stock sentiment analysis.
Why Your Business Should Analyze Consumer Sentiment On Reddit
Customer sentiment can be easily swayed on Reddit, which is why you should monitor this site’s highly active community.
What is Social Media Monitoring and How Can You Do it Right?
Social media monitoring helps brands build brand authenticity and nurture stronger brand loyalty. Here’s how it works.
A Complete Guide To Sentiment Analysis
Sentiment analysis is important, but measuring positive, negative, and neutral isn't good enough to fully know your audience. Read more in this guide.
How To Combat Twitter Bots And Twitter Misinformation
The spread of fake news on Twitter continues to be a problem for brands, politicians, and everyday users. Here’s what to know about Twitter misinformation.
6 Reasons Why Disinformation is a Cybersecurity Risk
The spread of fake news presents a significant cybersecurity risk for brands. Here are six ways disinformation can harm your business
What Is Brand Safety? (Definition, Examples, And Best Practices)
Understanding brand safety, how it differs from brand suitability, and how to combat reputational risk can help maintain trust with your customers.