Thoughts and notes from the PeakMetrics team
From America’s Most Loved Airline to a Major Meltdown: What Went Wrong with Southwest Airlines
Southwest Airlines' Christmas 2022 fiasco led to thousands of canceled flights, negative sentiment, and an $800M revenue loss. Discover the narratives behind the issue.
Misinformation vs Disinformation
With the rise of social media and digital platforms, malicious actors are able to quickly spread false information to large audiences, often with the intent to deceive or manipulate public opinion. There are differences though between misinformation, disinformation, and malinformation.
The Biggest Narratives Shaping Brands in 2022 and Beyond
Take a look back at the biggest narratives that shaped the way consumers see some of the biggest companies and what brands can learn from these narratives in 2023.
Strategies for Defending Your Brands Online Reputation
46% of CMOs and CCO's have faced online attacks, such as fake news, misinformation, disinformation, online and social media attacks, cybersecurity and cybercrime issues, and viral social media conversations.
Ticketmaster and the Snowball Effect: From Blink-182 to a Congressional Investigation
The Narratives behind Ticketmaster and the "Taylor Swift Effect"
PeakMetrics Raises Seed Round to Help Governments and Enterprises Combat Disinformation
Oversubscribed $2M seed round led by Argon Ventures
Social Media Monitoring 101
What is Social Media Monitoring? Social media monitoring is tracking and listening to conversations of your brand, product, or industry across social platf
Should Corporations Invest In Social Media Monitoring To Improve Vendor Risk Detection?
Social media monitoring can help reduce the threat of vendor risk — and in today’s market, managing vendor risk is no longer optional. Learn more.
The Impact Of Reddit Sentiments On Stock Market Prices
Did you know that fake news caused stock market losses of $300 billion in a single incident? Learn how the financial industry can fight fake news with stock sentiment analysis.