PeakMetrics Wrapped 2025

Your Year in the Manipulated Internet

What We Saw This Year

In 2025, PeakMetrics tracked the online conversation at massive scale as the internet became more manipulated, more automated, and harder to trust than ever before.

From news and social platforms to fringe forums and emerging channels, we analyzed how narratives formed, spread, and evolved across a digital landscape shaped by bots, coordinated activity, and synthetic content.

Total Posts Analyzed in 2025

2.2 billion Mentions

That’s billions of signals revealing how information moved and how perception was shaped in real time.

When Data Demand Was Highest

Some months required deeper visibility than others.

Month with the Highest Volume of Data Pulled for Customers

May 2025

This was when teams leaned on PeakMetrics the most to understand fast-moving narratives, rising risk, and shifting conversations across platforms.

What Was Real and What Was Not

Not everything online is organic and 2025 made that clearer than ever.

Posts Scanned for Bot Activity

1.2 billion 

Bot Authored Posts Identified

242 million

That means roughly 20% of the content analyzed showed signs of inauthentic or automated activity.

Highest Month of Bot Activity Identification

April 2025

PeakMetrics helped teams separate real conversation from artificial amplification before it gained momentum.

Time Teams Got Back

AI took on the heavy lifting this year.

Total Hours of Manual Work Saved for Customers

36.7 million hours in 2025

That’s time no longer spent scrolling, sorting, or manually monitoring and more time spent making informed decisions faster.

The Stories Behind the Mentions

The real insight came from understanding what conversations actually meant.

Total Mentions Categorized Through Smart Categories

94.9 million

Smart Categories automatically organize large volumes of content into meaningful themes, helping teams quickly understand what is happening, why it matters, and where to focus.

Themes That Emerged

These were the topics teams tracked most closely throughout the year.

Favorability and sentiment shifts

How perception changed over time and where momentum was building or fading.

Violent rhetoric detection

Early signals of language tied to real-world risk for executives.

Key theme detection

The ability to quantify key brand-specific themes within online conversations.

A Year Shaped by Signals

2025 proved one thing clearly.
The internet is louder, faster, and more manipulated than ever.

PeakMetrics helped teams cut through the noise, understand what mattered, and act before narratives peaked.

See you in 2026.