How a Fake Narrative Spreads: The Pope in a Balenciaga Puffer Jacket

As Balenciaga's brand takes a backseat, the Pope deepfake incident sheds light on the challenges of distinguishing real from fake.

The Rise of Alternative Social Platforms

Get ahead of the conversation by keeping track of conversations in emerging channels

Silicon Valley Bank: A Lesson in the Power of Online Narratives

The SVB collapse underscores the need for crisis communication and monitoring online narratives to prevent social media-fueled disasters. Here's how social media play its part.

From America’s Most Loved Airline to a Major Meltdown: What Went Wrong with Southwest Airlines

Southwest Airlines' Christmas 2022 fiasco led to thousands of canceled flights, negative sentiment, and an $800M revenue loss. Discover the narratives behind the issue.

Misinformation vs Disinformation

With the rise of social media and digital platforms, malicious actors are able to quickly spread false information to large audiences, often with the intent to deceive or manipulate public opinion. There are differences though between misinformation, disinformation, and malinformation.

The Biggest Narratives Shaping Brands in 2022 and Beyond

Take a look back at the biggest narratives that shaped the way consumers see some of the biggest companies and what brands can learn from these narratives in 2023.

Strategies for Defending Your Brands Online Reputation

46% of CMOs and CCO's have faced online attacks, such as fake news, misinformation, disinformation, online and social media attacks, cybersecurity and cybercrime issues, and viral social media conversations.

Ticketmaster and the Snowball Effect: From Blink-182 to a Congressional Investigation

The Narratives behind Ticketmaster and the "Taylor Swift Effect"

PeakMetrics Raises Seed Round to Help Governments and Enterprises Combat Disinformation

‍Oversubscribed $2M seed round led by Argon Ventures