Managing Brand Reputation and Building Trust in a Changing World
In this blog post, we will explore effective strategies for managing brand reputation and building trust and credibility with your audience.
The Real Catalyst: Untangling Complex Narratives and the Influence of State-Owned Media on the Nord Stream Story
Dive into PeakMetrics' groundbreaking research on how narratives around the Nord Stream pipeline attacks have evolved. From state media to AI-generated content, our analysis offers invaluable insights into the complexity of today's information warfare.
PeakMetrics Brings NewsGuard Source Ratings to Clients, Helping Them Manage Brand Risk
Brands on PeakMetrics can track the prominence of relevant narratives over time, filter their mentions or search results by NewsGuard credibility level, and see whether their brand or competitors appear on credible news sources or on misinformation websites.
Monitoring Your Brand: What Data You Should Be Collecting
For a complete pulse on your brand’s reputation, you need to go beyond the obvious
Craig Adams Joins PeakMetrics Board of Directors, Bringing Intelligence Expertise
Industry Leader Adds Expertise to Combat Cognitive Security Threats and Information Operations Campaigns
How TikTok is Winning in the Court of Public Opinion--at Least on Social Media
Exploring the social media and mainstream news disconnect
How a Fake Narrative Spreads: The Pope in a Balenciaga Puffer Jacket
As Balenciaga's brand takes a backseat, the Pope deepfake incident sheds light on the challenges of distinguishing real from fake.
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