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The claim

Sniffing rosemary can increase memory performance by 75%

Rating

Misleading

Reviewed by Factcrescendo Sri Lanka ↗ ·

Original fact check ↗

Original review summary

The review says the 75% figure arose from a media misreporting of a 2013 study: the reported improvement was about 7.5% in prospective memory tasks, not 75%. It describes the research as showing modest, task-dependent effects, with results varying by study and conditions.[S1]

Research date:

Sources and attribution

  1. [S1] Factcrescendo Sri Lanka original review

    Original review · Retrieved October 16, 2026