The claim
Sniffing rosemary can increase memory performance by 75%
Original review summary
The review says the 75% figure arose from a media misreporting of a 2013 study: the reported improvement was about 7.5% in prospective memory tasks, not 75%. It describes the research as showing modest, task-dependent effects, with results varying by study and conditions.[S1]
Research date:
Sources and attribution
- [S1] Factcrescendo Sri Lanka original review
Original review · Retrieved October 16, 2026