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The claim

日用品大手のユニ・チャームの初任給「男性と女性で金額が違う」と読み取れるツイートが拡散

Rating

ミスリード

Reviewed by BuzzFeed Japan ↗ ·

Original fact check ↗

Original review summary

A viral tweet about a daughter researching starting salaries after expressing interest in the Sofy brand could be understood as claiming that Unicharm pays different starting salaries to men and women, although the tweet did not name the company. Unicharm said there was no gender-based difference in starting pay, and its published figures showed different amounts by educational attainment. The author later said the criticism was aimed at social gender inequality, not Unicharm.[S1]

Additional context

The tweet appeared on July 18. The article also notes that Japan’s 2021 average monthly wages were 337,200 yen for men and 253,600 yen for women, and that a July 8 revision required companies with at least 301 employees to disclose their gender pay gap. [S1]

Research date:

Sources and attribution

  1. [S1] BuzzFeed Japan original review

    Original review · Retrieved October 15, 2026