Resurgence of "Texit" Narrative Following Major Corporations' Announced Moves to Texas

Resurgence of "Texit" Narrative Following Major Corporations' Announced Moves to Texas

Chevron's recently announced headquarters move to Texas, following similar announcements from Elon Musk's X/SpaceX and financial services firm TIAA, sparked significant media coverage and social media buzz about Texas’ appeal to corporations. 

• Notably, Chevron’s move generated more attention on X (formerly Twitter) than in the news, with social media posts on corporate relocations to Texas spiking to nearly 88% of the surge seen after Elon Musk’s July announcement.

With these corporate announcements, Texas may be looking to draw other corporate headquarters by projecting narratives about the state’s business-friendly environment. But what other polarizing narratives have cropped up along these corporate decisions to watch out for? Namely, a resurgence of posts about “Texit” on social media. 

• These moves have also reignited discussions around “Texit” or Texas secession. Mentions of “Texit” surged 82% after Musk’s announcement and 500% after Chevron’s. Companies considering a move to Texas should be aware of these polarizing narratives to avoid potential controversies.