The Accounts Uncovering Corporate Data Leaks Before They Go Viral
The Accounts Uncovering Corporate Data Leaks Before They Go Viral
Following the AT&T data breach, which exposed 73 million customer accounts on the dark web, organizations are increasingly concerned about data security and reputation management. PeakMetrics' latest data reveals key news sites that report on hacks before they go viral.
PeakMetrics identified early reporting patterns of the AT&T breach, which mirrored coverage of previous breaches at companies like PandaBuy, Bank of America, and 23andMe. Ten influential news sites consistently surfaced these stories before mainstream me
dia picked them up.
Monitoring these sites gives brands a strategic advantage, allowing them to address data breaches proactively before they gain widespread attention. In the case of AT&T, early coverage recycled old quotes from 2021, indicating a missed opportunity for the company to control the narrative sooner.
PeakMetrics suggests adding these 10 news outlets to an early listening list, linking it to your incident response process, and using mentions as a trigger for action. Had AT&T been alerted by this early listening list, they could have responded more quickly and shaped the narrative to achieve a more controlled outcome.