Chevron

Chevron's recently announced headquarters move to Texas, following similar announcements from Elon Musk's X/SpaceX and financial services firm TIAA, sparked significant media coverage and social media buzz about Texas’ appeal to corporations. 

• Notably, Chevron’s move generated more attention on X (formerly Twitter) than in the news, with social media posts on corporate relocations to Texas spiking to nearly 88% of the surge seen after Elon Musk’s July announcement.

With these corporate announcements, Texas may be looking to draw other corporate headquarters by projecting narratives about the state’s business-friendly environment. But what other polarizing narratives have cropped up along these corporate decisions to watch out for? Namely, a resurgence of posts about “Texit” on social media. 

• These moves have also reignited discussions around “Texit” or Texas secession. Mentions of “Texit” surged 82% after Musk’s announcement and 500% after Chevron’s. Companies considering a move to Texas should be aware of these polarizing narratives to avoid potential controversies.