Google Alerts is a powerful tool to stay on top of news. You can use it to track your organization's reputation and see what competitors are up to or to understand when a particular topic is mentioned.
But, over the years, we've seen an increased amount of people seeking more powerful alternatives.
Here are a few reasons you may be looking to adopt another solution:
- You're missing results! Google Alerts allows you to search for web, news and video results, but you'll find that it frequently misses content. This includes many blog posts, social channels and TV or radio. And, if you're looking for every hit (including smaller publications), you may miss mentions.
- You need to understand trends in media coverage - If you're looking to run analysis and visualizations on trends over time, Google Alerts will leave you in the dust. There's no way to build reports or graph results.
- You need more powerful filters - If you're looking for results in a specific location or country, your ability to explicitly include/exclude sources is limited with Google Alerts. Especially if the topic that you're monitoring is broad, you'll want to use filters to narrow down your results.
- You want results in alternative channels - Google Alerts sends your results to an email address. But what if you want to receive alerts in a Slack channel? Or as a mobile notification?
If you work in digital communications or social media everyday, be sure to shop around and find the best tools that work for you. You may find that more powerful brand monitoring and PR analytics tools are a better fit (or a complementary solution) for your strategy!