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Mondelēz International is currently dealing with a variety of emerging issues ranging from potential product recalls, regulatory scrutiny, and branding challenges to broader societal concerns like climate change and public health. News articles highlight concerns over plastic contamination in Marabou chocolate, packaging disputes in Russia, and the implications of its 2023 Snacking Made Right Report on climate risks. Additionally, issues related to public health concerns like malnutrition and obesity in the Philippines and controversies around product packaging are also prominent.
Plastic Contamination in Marabou Chocolate Marabou chocolate products may contain hard plastic, raising significant food safety concerns and potential recall issues.
Regulatory Scrutiny in Russia The Russian Federal Antimonopoly Service has initiated a case against a competitor for allegedly copying Oreo cookie packaging, highlighting branding and intellectual property issues.
Climate Risks in 2023 Snacking Made Right Report Mondelēz's latest report outlines significant climate risks affecting the company, underscoring its commitment to sustainable practices but also spotlighting potential vulnerabilities.
Public Health Concerns in the Philippines The National Nutrition Council of the Philippines has flagged challenges related to malnutrition and obesity, with implications for Mondelēz's product offerings and market strategy.
Cadbury Product Mislabeling Controversy Consumers have reported confusion and errors related to new Cadbury chocolate bar packaging, leading to negative perceptions and potential brand trust issues.
PeakMetrics could assist Mondelēz International in navigating these complex narrative reputation issues by using its Detect, Decipher, Defend Framework. Through advanced AI analytics, the platform can identify emerging concerns, analyze their impact on the brand, and develop strategic responses to protect and enhance Mondelēz's reputation.