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Adidas is undergoing a mix of financial fluctuations and public relations challenges. The company's stocks have experienced losses at various times of the day, and there has been controversy surrounding its advertising campaigns, leading to multiple revisions. Additionally, a legal case resulted in a trademark infringement fine. On a positive note, analysts have mixed ratings for Adidas, with some being optimistic about its future performance.
Financial Fluctuations Adidas' stocks have seen various losses throughout the days, indicating instability in the company's financial market performance.
Controversial Advertising Campaigns Adidas faced backlash over its advertising campaigns, which it had to revise multiple times due to public outcry and accusations of antisemitism.
Trademark Infringement Case The company was fined Rs 14.22 lakh for trademark infringement in a legal battle.
Analysts' Ratings Despite the challenges, some analysts have rated Adidas positively, with firms like UBS rating it as a 'Buy' and JPMORGAN rating it 'Overweight'.
Operational Adjustments Adidas has shown flexibility by adjusting its campaigns and responding to market and public pressures.
PeakMetrics' AI platform and its Detect, Decipher, Defend framework could help Adidas manage its reputation by identifying emerging issues early, deciphering public sentiment and the impact of its campaigns, and defending its brand through data-driven adjustments to its strategy.