What Exactly is Social Listening?
Well, for one, it’s a big content marketing buzzword that has been circling for the past few years. In its simplest form, it is simply listening and reacting to your customers. More specifically, it is following your social media and web presence to get a solid idea of what your customers are saying about you and your brand.
This sounds a lot easier than it usually ends up being. With most business spread around several different social media platforms, following every tweet, like, and comment can be challenging. Luckily, software can help with this. These will help you discover trends and demographics of your audience, and many let you immediately reply from a dashboard. Following customer responses in this manner can provide useful insight into the customer’s view of your company.
But how exactly can one leverage this and make for a stronger online presence?
In this guide, we describe 10 different ways to create content sourced from media monitoring.
Note: PeakMetrics was previously Civic Feed. This guide was created when we were still Civic Feed.