Reports allow you to accurately measure the impact of your media and easily share it with your boss or client. To create your first report, navigate to the Reports page and choose "Create New Report". On that page, you can also see your existing reports, if you have any. Once completed, reports can be printed, exported as a pdf, or shared with the URL.
Each report consists of a cover followed by a series of analytics. You not only have complete control over the aesthetic of your reports, you can choose what analytics you want to show and what alerts you want to attach to them.
This powerful tool allows you choose one, a few, or all of the following analytics to create the perfect report for any situation:
Reports can be continuously updated to reflect the newest information. Just go to the Reports section and click on the desired report. Once you have finished updating, be
sure to click Save Report!
On the Reports page you can name the report, choose the date range, and pick the alert you want to report on. For branding purposes, you can also customize your report by choosing your primary color scheme and adding your brand's logo.
Once you complete this initial section, options for the analytics you wish to add will display on the right hand side of your screen.
Use the toggle in the upper right hand corner to include or exclude each analytic from the report.
For each analytic you can choose a title, description, and background. The Reports feature will then add the data and chosen infographics automatically. As you work, you can view the report in a new tab by first clicking the "Save Report" and then "View Report" buttons in the upper right hand side of your screen.
Your final product will look something like this:
Total Mentions: Use the Total Mentions analytic to show the total number of mentions within your given date range. This is a great tool to track media presence over time, and can be useful when making a comparison.
Stories over Time: Use the Stories over Time analytic to show the frequency of your reports over time. By adding multiple alerts, this day-by-day breakdown becomes a great tool for tracking your competitors, comparing products, and monitoring your media activity.
To do this, click the Alerts section of the analytic and type in any alert you previously created. You can add as manny alerts as you want, and they will be automatically added to your report.
Heat map: Use the Heat Map analytic to see where your product's being talked about and watch your message spread. This is a great tool for regional organizations, brands and products to track their growth and gain a high level overview of where their consumers are.
Top Associations: Use Top Associations to identify who or what your product is grouped with in the media ecosystem. This analytic will identify the brands, influencers, and journalists that are part of the larger conversation surrounding your product.
Share of Voice: Use the Share of Voice analytic to track and compare the total mentions of your product to that of your competitors in your given date range.
Similar to Stories Over Time, you do this by clicking the Alerts section of the analytic and adding as many alerts as you want.
Save report - and you're done!
Ask us anything! We are happy to talk through any questions or thoughts you may have.