Current Brand Safety Score: 94% (Typically: 97%)
8% change compared to the previous week
Generally speaking, this brand is healthy and has not been at risk over the past week. The brand receives consistent high quality news coverage.
Notable Brand Risk Moments
Week ofDescription
01/08/22Deviation from Norm: High13x ↓ lower Brand Safety Score than normal

What happened:

  • gnews.org published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • Puerto Rico based publishers drove the conversation

01/07/22Deviation from Norm: High

What happened:

  • Articles focused on crime appeared
  • newsmaven.io published article(s) about this brand
  • Websites that generally publish about law and government/law and government started to publish article(s)

11/12/21Deviation from Norm: Low2x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on business & finance appeared
  • prnewswire.com published article(s) about this brand
  • Websites that generally publish about finance/finance started to publish article(s)
  • United States based publishers drove the conversation

10/14/21Deviation from Norm: High

What happened:

  • Articles focused on business & finance appeared
  • prnewswire.com published article(s) about this brand
  • Websites that generally publish about finance/finance started to publish article(s)
  • United States based publishers drove the conversation

08/04/21Deviation from Norm: High

What happened:

  • prnewswire.com published article(s) about this brand
  • Websites that generally publish about finance/finance started to publish article(s)
  • United States based publishers drove the conversation

Notable Brand Virality Moments
Week ofDescription
12/30/21Deviation from Norm: Medium3x ↑ more attention than normal

What happened:

  • beaumontenterprise.com published article(s) about this brand
  • mrt.com published article(s) about this brand
  • stamfordadvocate.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

Fact Sheet

Symbol: WMT
Industry: Consumer Staples
Sub-Industry: Hypermarkets & Super Centers
Location: Bentonville, Arkansas