Current Brand Safety Score: 64% (Typically: 88%)
-29% change compared to the previous week
This brand's risk score is neutral and may have a mix of credible/non-credible sources talking about the brand.
Notable Brand Risk Moments
Week ofDescription
11/24/21Deviation from Norm: High

What happened:

  • Articles focused on business & finance appeared
  • prnewswire.com published article(s) about this brand
  • Websites that generally publish about finance/finance started to publish article(s)
  • United States based publishers drove the conversation

Notable Brand Virality Moments
Week ofDescription
08/25/21Deviation from Norm: High6x ↑ more attention than normal

What happened:

  • Articles focused on business & finance appeared
  • Websites that generally publish about news and media started to publish article(s)

Fact Sheet

Symbol: USB
Industry: Financials
Sub-Industry: Diversified Banks
Location: Minneapolis, Minnesota