Current Brand Safety Score: 83% (Typically: 87%)
-1% change compared to the previous week
Generally speaking, this brand is healthy and has not been at risk over the past week. The brand receives consistent high quality news coverage.
Notable Brand Risk Moments
Week ofDescription
12/31/21Deviation from Norm: Low12x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on underrepresented voices appeared
  • ns2017.wordpress.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)

12/05/21Deviation from Norm: Low2x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on entertainment appeared
  • Articles focused on business & finance appeared
  • rumble.com published article(s) about this brand
  • zerohedge.com published article(s) about this brand
  • Websites that generally publish about arts and entertainment started to publish article(s)
  • Canada based publishers drove the conversation

10/27/21Deviation from Norm: Low1x ↓ lower Brand Safety Score than normal

What happened:

  • prnewswire.com published article(s) about this brand
  • Websites that generally publish about finance/finance started to publish article(s)
  • United States based publishers drove the conversation

10/20/21Deviation from Norm: Low1x ↓ lower Brand Safety Score than normal

What happened:

  • prnewswire.com published article(s) about this brand
  • Websites that generally publish about finance/finance started to publish article(s)
  • United States based publishers drove the conversation

07/27/21Deviation from Norm: Low2x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on politics appeared
  • nationalfile.com published article(s) about this brand
  • conspiracydailyupdate.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • Australia based publishers drove the conversation

Notable Brand Virality Moments
Week ofDescription
10/15/21Deviation from Norm: High3x ↑ more attention than normal

What happened:

  • Websites that generally publish about news and media started to publish article(s)
  • Websites that generally publish about arts and entertainment/tv movies and streaming started to publish article(s)
  • United States based publishers drove the conversation

10/14/21Deviation from Norm: High3x ↑ more attention than normal

What happened:

  • Websites that generally publish about news and media started to publish article(s)
  • Websites that generally publish about arts and entertainment/tv movies and streaming started to publish article(s)
  • United States based publishers drove the conversation

10/13/21Deviation from Norm: High2x ↑ more attention than normal

What happened:

  • Articles focused on sports appeared
  • Websites that generally publish about news and media started to publish article(s)
  • Websites that generally publish about arts and entertainment/tv movies and streaming started to publish article(s)
  • United States based publishers drove the conversation

10/04/21Deviation from Norm: High2x ↑ more attention than normal

What happened:

  • Articles focused on entertainment appeared
  • Articles focused on crime appeared
  • crowrivermedia.com published article(s) about this brand
  • wenatcheeworld.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • Websites that generally publish about unknown started to publish article(s)
  • United States based publishers drove the conversation

Fact Sheet

Symbol: TWTR
Industry: Communication Services
Sub-Industry: Interactive Media & Services
Location: San Francisco, California