Current Brand Safety Score: 79% (Typically: 91%)
2% change compared to the previous week
Generally speaking, this brand is healthy and has not been at risk over the past week. The brand receives consistent high quality news coverage.
Notable Brand Risk Moments
Week ofDescription
01/15/22Deviation from Norm: High12x ↓ lower Brand Safety Score than normal

What happened:

  • gnews.org published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • Puerto Rico based publishers drove the conversation

12/11/21Deviation from Norm: High24x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on health & wellness appeared
  • fark.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

11/12/21Deviation from Norm: High4x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on world news appeared
  • 21stcenturywire.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

09/02/21Deviation from Norm: High1x ↓ lower Brand Safety Score than normal

What happened:

  • dcclothesline.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

08/26/21Deviation from Norm: High2x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on business & finance appeared

Notable Brand Virality Moments
Week ofDescription
08/29/21Deviation from Norm: High9x ↓ less attention than normal
08/23/21Deviation from Norm: High16x ↑ more attention than normal

What happened:

  • Websites that generally publish about news and media started to publish article(s)
  • Websites that generally publish about arts and entertainment/tv movies and streaming started to publish article(s)
  • United States based publishers drove the conversation

Fact Sheet

Symbol: PFE
Industry: Health Care
Sub-Industry: Pharmaceuticals
Location: New York City, New York