Current Brand Safety Score: 86% (Typically: 91%)
0% change compared to the previous week
Generally speaking, this brand is healthy and has not been at risk over the past week. The brand receives consistent high quality news coverage.
Notable Brand Risk Moments
Week ofDescription
12/07/21Deviation from Norm: Low3x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on science & tech appeared
  • conspiracydailyupdate.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • Australia based publishers drove the conversation

11/04/21Deviation from Norm: Medium

What happened:

  • Articles focused on entertainment appeared
  • prnewswire.com published article(s) about this brand
  • Websites that generally publish about finance/finance started to publish article(s)
  • United States based publishers drove the conversation

09/05/21Deviation from Norm: Medium

What happened:

  • Articles focused on science & tech appeared
  • youtube.com published article(s) about this brand
  • Websites that generally publish about arts and entertainment/tv movies and streaming started to publish article(s)

07/20/21Deviation from Norm: Low12x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on entertainment appeared
  • gnews.org published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)

Notable Brand Virality Moments
Week ofDescription
01/10/22Deviation from Norm: Low4x ↑ more attention than normal

What happened:

  • Articles focused on entertainment appeared
  • msn.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

01/07/22Deviation from Norm: High7x ↑ more attention than normal

What happened:

  • msn.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

01/01/22Deviation from Norm: Low5x ↑ more attention than normal

What happened:

  • msn.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

10/07/21Deviation from Norm: Low4x ↑ more attention than normal

Fact Sheet

Symbol: MSFT
Industry: Information Technology
Sub-Industry: Systems Software
Location: Redmond, Washington