Current Brand Safety Score: 76% (Typically: 94%)
-12% change compared to the previous week
Generally speaking, this brand is healthy and has not been at risk over the past week. The brand receives consistent high quality news coverage.
Notable Brand Risk Moments
Week ofDescription
01/11/22Deviation from Norm: Low1x ↓ lower Brand Safety Score than normal
10/19/21Deviation from Norm: Low13x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on business & finance appeared
  • conspiracydailyupdate.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • Australia based publishers drove the conversation

10/15/21Deviation from Norm: Medium20x ↓ lower Brand Safety Score than normal

What happened:

  • Articles focused on business & finance appeared
  • humansarefree.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

09/03/21Deviation from Norm: Low

What happened:

  • Articles focused on business & finance appeared
  • zerohedge.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)

08/09/21Deviation from Norm: Low

What happened:

  • zerohedge.com published article(s) about this brand
  • Websites that generally publish about computers electronics and technology/computers electronics and technology started to publish article(s)

Notable Brand Virality Moments
Week ofDescription
01/11/22Deviation from Norm: Medium11x ↑ more attention than normal

What happened:

  • Articles focused on business & finance appeared
  • bizjournals.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

10/08/21Deviation from Norm: Medium7x ↑ more attention than normal

What happened:

  • Articles focused on business & finance appeared
  • bizjournals.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

10/07/21Deviation from Norm: Low5x ↑ more attention than normal

What happened:

  • Articles focused on business & finance appeared
  • bizjournals.com published article(s) about this brand
  • finance.yahoo.com published article(s) about this brand
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

10/02/21Deviation from Norm: Low5x ↑ more attention than normal

What happened:

  • Articles focused on business & finance appeared
  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

08/19/21Deviation from Norm: Low5x ↑ more attention than normal

What happened:

  • Websites that generally publish about news and media started to publish article(s)
  • United States based publishers drove the conversation

Fact Sheet

Symbol: BAC
Industry: Financials
Sub-Industry: Diversified Banks
Location: Charlotte, North Carolina