Looking for an easy way to get started?
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An Integrated Approach to Organic and
Paid Search Marketing
from $1,495
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Our Quick Start Plan Includes:
Step 1 - Site Review
The first step will be to review your current site & competitors along with your desired goals. Using a variety of SEO tools we will identify cost effective opportunities for organic and paid search marketing. For new sites - we'll assist with the setup and configuration of web analytics. For sites that have been running - we'll review your current web analytics.
Step 2 - Develop a Plan and Budget
After reviewing your site and goals, we will develop a cost effective plan and budget to achieve your goals that typically includes site changes to comply with Google’s webmaster guidelines, additional search optimized content and paid placement, pay per click services, and a social media campaign to leverage the growing social community. The budget will include startup costs, cost for site changes, pay per click and placement service costs, search optimized copy, and recommendations for ongoing enhancements and advertising.
Step 3 - Website Changes
If you are already working with a web developer, there is no need to change - we will work with your team on an as-needed basis to implement your plan and simply provide technical resources as needed to augment their skill set. Our developers have expertise in all modern development languages and platforms including .NET, Flash, PHP as well as all popular platforms including WordPress, Drupal, Joomla, DotNetNuke and others.
Don't have a site or Want a New one? No problem - we can help you build a very search friendly site using the right platforms to build a site quickly and cost effectively.
Step 4 - Web Marketing
We will tailor a multi-channel web marketing program that includes a variety of channels including Pay-Per-Click, Paid Inclusion, Organic, Directories, and Social Media Sites. Depending on your budget and goals, we will recommend a cost effective pilot test for several channels that can be used to establish which areas offer the most opportunities for your site.
Step 5 - Monitor & Review
By monitoring the site analytics, we will gain valuable insights into the effectiveness of the website traffic and marketing efforts. We will analyze both quantity and quality of traffic to help you strengthen marketing initiatives. We will isolate and analyze subsets of traffic to improve ongoing and future campaigns.
Step 6 - Revise
The initial efforts will achieve measurable results. However, Effective web marketing is an on-going process that requires continuous improvement. Based on the results and your web analytics, we will recommend where resources are best allocated and the changes we recommend.
The Cost
Fees will be comensurate with the amount of work required to achieve your stated goals, however we do offer comprehensive plans that start from $1,495 with monthly fees starting at $250 per month with a 90 day minimum. We provide consulting services - so we'll setup accounts for you with advertisers directly so that you pay for advertising directly without markup. We'll provied recommended budgets for planning.
What we need to begin:
Give us a call at 800-481-6566 & we'll gladly help you get started, or fill in the Request for Quote form. The information we typically look for to get started includes:
- Your company web site address, permission to access necessary accounts via user names and passwords to change and upload web pages to your site.
- Brochures, web copy, and other collateral your company has produced for marketing purposes.
- Competitor information, such as company names and web site addresses.
- Retainer