A quickly growing and highly profitable branch of Internet marketing, affiliate marketing is a practice where an online business requests that another website places an inbound link on their site. For every visitor or customer who is referred through the link, the affiliate website receives a certain pre-determined commission. The conditions of compensation will vary, but common models include pay-per-click and pay-per-purchase plans. Although it’s not given the same level of exposure as search engine marketing or email campaigns, affiliate marketing is responsible for a significant amount of website traffic and branding support. The merchant enjoys increased market exposure, and the advertiser enjoys a new stream of revenue by selling space on their site.
At Peak Metrics, affiliate marketing is one of our specialties. Our staff of online marketing experts is adept at helping online merchants form lucrative, mutually beneficial associations with partner sites. We’ll guide you through every step of the affiliate marketing process, from negotiating commissions to tracking traffic to managing relationships.