Keyword research is a critical component of your search engine marketing campaigns. Every online business has a core language that identifies its key functions and services. The first step is for your staff to get together for a brainstorming session to suggest target words and phrases. Once you've got your initial list, we'll help you tweak and expand it to include the strategic words and phrases that capture the essence of your business while catering to proven search engine behaviors. We use the industry's most credible keyword research tools to help you generate an intelligent list of relevant keywords, and then provide recommendations for ways to incorporate that verbiage into your website content, headings, title tags, meta descriptions, meta keywords, and anchor text. After tailoring their online marketing campaigns to our keyword research findings, our clients have reported a significant boost in search engine rankings, translating into a healthy revenue increase.